Date: 22nd April 2010

Time: 8.30am - 2pm

Price: Only £155

Venue: Ketchum Pleon, 4th Floor, 35-41 Folgate Street, London, E1 6BX, United Kingdom

 A PRmoment.com Conference, sponsored by Ketchum Pleon

Speaker program:

8.30am Registration and morning refreshments

9.05am Morning Chair’s opening remarks

Stephen Doherty, Director of Communications, Diageo  

• Has Digital Media Changed PR?

9.25am How moneysupermarket use digital content media to communicate with its customers, and drive traffic to moneysupermarket.com?

 Ian Williams, Director of Communications

• What digital content does moneysupermarket.com use to communicate with its customers?
• What is the feedback from users on moneysupermaket.com? Are they users or readers?
• Does the printed press still have a role to play?
• What are the lessons in communicating digitally with consumers?

10.00am How do consumers search for content online, and what are the implications of this for PR professionals?

Justin Gale, Head of World Wide Digital Strategy,

• How content streams are changing the way consumers search the web
• Why PROs need to understand how consumers search for content
• Who owns online search – users or the brand?
• How are consumers now searching for content?
• What does live content mean for your brand?

10.35am Morning break and informal networking

11.05am Case study: Drinkaware’s “What’s Britain Drinking this Christmas?”

Ben Butler, Web and Digital Marketing Manager  

• How the campaign captured the imaginatgion of the public
• Why online was the perfect meduim for this campaign
• How PR and marketing worked together
• How the digital campaign created printed media coverage
• What were the take outs from the campaign?

11.30am How can PROs use Social and Digital Media to maximise the effectiveness of their communications strategies?

Fernando Rizo, Head of Digital Content   

• What does digital PR mean for your brand?
• What are the quick wins in digital media?
• How can I integrate my online and offline campaigns?
• Surely using digital media means that PR can finally prove its ROI?

12pm

How is the media adapting to the digital world?
Nick Allan, Head of Communications, The Guardian   

   12.30pm Return on investment – How to measure ROI in digital media (including social media)

 Sandra MacCleod, Group CEO   

• How to measure and evaluate the coverage of blogs and online media
• How to evaluate the impact of social media campaigns
• How to measure the ROI of PR in a digital world

1.00pm The Launch of Microsoft Windows 7 - One of the finest examples of a worldwide integrated digital communications campaign involving PR, advertising and all elements of the communications mix

James Tutt, PR Manager  

• What were the different content strategies used to gain traction with different areas of the media?
• What lessons were learned from previous Windows launches?
• What social media engagement was there prior to the launch?
• What were the objectives of the launch?

1.30pm Chair’s closing remarks and close of conference

Buffet lunch and informal networking

Contact: If you have problems booking this conference, or require further information please call Ben Smith on 01962 888113, or email bensmith@prmoment.com

PR in a Digital World is a PRmoment.com conference, sponsored by